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    <title>Tom Moertel's Weblog: Good stuff: Aldo Coffee Company</title>
    <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company</link>
    <language>en-us</language>
    <ttl>40</ttl>
    <description>Quality rants on programming theory and stuff geeks like</description>
    <item>
      <title>Good stuff: Aldo Coffee Company</title>
      <description>&lt;p&gt;I love espresso.  It&amp;#8217;s my favorite way to enjoy coffee.  Even so, I
almost never order espresso in coffee shops because, here in the
United States, very few coffee shops have mastered the exacting
process by which espresso is made.  Dr. Josuma John of the Josuma
Coffee Company &lt;a href="http://www.josuma.com/european.shtml"&gt;writes&lt;/a&gt; that
&amp;#8220;more than 95 percent of North American espresso is poorly made, and,
in fact, undrinkable.&amp;#8221; My experience with Pittsburgh-area coffee
shops in the last decade provides no evidence to refute Dr. John&amp;#8217;s
claim.&lt;/p&gt;


	&lt;p&gt;If espresso in the United States is so bad, why do Americans drink
enough of it to support a Starbucks on every street corner?  The reason
is that Americans drink espresso almost exclusively in the form of
milk-based beverages: cappuccinos, lattes, and mochas.  Milk and
flavored syrups are the main attractions.  Espresso serves only as a
coffee-flavored backdrop in which bitterness, a characteristic
of poorly made espresso, complements the abundant sweetness of milk
laced with sugar syrups.  American coffee-shop owners thus have little
incentive to offer better espresso to their customers &amp;#8211; bad espresso
is good enough.&lt;/p&gt;


	&lt;p&gt;Because of this sad reality, I have developed through hard experience
the following reliable guideline for ordering espresso at American
coffee shops: &lt;em&gt;Don&amp;#8217;t.&lt;/em&gt; The one exception I make is for new coffee
shops, at which I will try a double espresso, just to see what I get.
Almost always, I get a bad espresso, bitter and watery.&lt;/p&gt;


	&lt;p&gt;And that is what I had expected back in April 2005, when I spotted the
brand-new sign for &lt;a href="http://www.aldocoffee.com/"&gt;Aldo Coffee Co.&lt;/a&gt; in my
home town of Mt. Lebanon, Pennsylvania, located in Pittsburgh&amp;#8217;s South
Hills.  I went in, dragging my wife along, and placed my order.&lt;/p&gt;


	&lt;p&gt;Then something unusual happened.  The barista asked me, somewhat
expectantly it seemed, if I drank espresso regularly.  When I
responded, &amp;#8220;Oh my, yes,&amp;#8221; she seemed pleased.  When she followed up by
asking me if I read
&lt;a href="http://groups.google.com/group/alt.coffee"&gt;alt.coffee&lt;/a&gt;, I was stunned.
When I observed that she was timing my shot, my brain actually shut
down for a few seconds while it forcibly recalibrated itself to
accommodate the seemingly impossible: that I was standing in a
coffee shop in my home town, conversing with a barista about
alt.coffee, and mere seconds away from receiving what was very likely
to be &lt;em&gt;good espresso&lt;/em&gt;.&lt;/p&gt;&lt;h3&gt;Good espresso&lt;/h3&gt;


	&lt;p&gt;And, in fact, the espresso was good.  Aldo uses Intelligentsia Coffee
&amp;#38; Tea&amp;#8217;s &lt;a href="http://www.intelligentsiacoffee.com/store/coffee/blends/blackcat"&gt;Black Cat Espresso
Blend&lt;/a&gt;,
which is a great espresso blend, skillfully roasted.  It seems to work well in
commercial espresso environments, where extraction temperatures can be
carefully controlled.  (I think that Black Cat tips into burnt
flavors when pulled too hot.)  All in all, a delightful cup.&lt;/p&gt;


	&lt;p&gt;Since then, I have visited Aldo Coffee Co. regularly, typically at
least once per week, and the espresso has been reliably good.  I would
say that out of five cups, I typically get one that is pretty good,
two that are definitely good, one that approaches greatness, and one
that is great.  I don&amp;#8217;t recall ever having received an undrinkable
cup.  At one time (when their machine was running hot or
Intelligentsia was off their target profile) I did receive a
stretch of cups with emphasized burnt flavors, but still the overall
impression was pretty good.&lt;/p&gt;


	&lt;p&gt;Certainly, there is room for improvement, but with espresso, that is
the way it goes.  Espresso is a tricky beverage, requiring continual
fine tuning and practice.  To put Aldo&amp;#8217;s performance into perspective,
at home, where I can focus on a single customer&amp;#8217;s tastes &amp;#8211; mine &amp;#8211; and
I am working with equipment that I have practiced on for about a
decade, I don&amp;#8217;t do much better: out of five tries I get one pretty
good, one good, two approaching greatness, and one great. (One of the
great shots is pictured in my blog&amp;#8217;s banner.)  At most coffee shops,
five out of five times I get something not worth drinking.&lt;/p&gt;


	&lt;p&gt;The only other contender in Pittsburgh is La Prima Espresso, which
&lt;a href="http://www.tgr.com/weblog/archives/000040.html"&gt;gets the nod of approval from Tea Leaves
guys&lt;/a&gt;, whose tastes I
tend to agree with.  My experience at La Prima, however, has not
matched theirs.  More often than not, the espresso I have been served
was over-extracted.  I have received a good cup on occasion, maybe one
for every five visits, but for the most part I have left disappointed.&lt;/p&gt;


	&lt;p&gt;All of this leads me to the following claim: Aldo Coffee Co. is the
most reliable place I know of to get good espresso in Pittsburgh.&lt;/p&gt;


	&lt;h3&gt; Good service and food&lt;/h3&gt;


	&lt;p&gt;That Aldo&amp;#8217;s owners are willing to invest in making good espresso, a
tricky product that I suspect less than five percent of their
customers appreciate, suggests they are atypically attentive to all of
their offerings.  After all, if you are going to cut corners, why not
start with espresso?&lt;/p&gt;


	&lt;p&gt;The Aldo staff seems to bear out this theory.  Everybody is friendly,
and several baristas know me by name, despite that I&amp;#8217;m not a daily
customer.&lt;/p&gt;


	&lt;p&gt;Their &lt;a href="http://www.aldocoffee.com/panini/index.html"&gt;sandwiches&lt;/a&gt; also
point to something beyond the norm.  I have tried the &amp;#8220;tuna &amp;#38;
artichoke&amp;#8221; and the &amp;#8220;eggplant, prosciutto, &amp;#38; mozzarella,&amp;#8221; and both were
delicious, reminding me of the typical fare in Italian bars, where
they &lt;em&gt;care&lt;/em&gt; about these things.  The breads (from &lt;a href="http://www.mediterrabakehouse.com/"&gt;Mediterra
Bakehouse&lt;/a&gt;) are crusty and
flavorful, balancing with the fillings, neither dominating the other.&lt;/p&gt;


	&lt;p&gt;I am not a dessert person and avoid coffee-shop sweets, but I do enjoy
Aldo&amp;#8217;s sfogliatelle.  Too much.  &amp;#x2019;Nuff said.&lt;/p&gt;


	&lt;h3&gt; Good web site&lt;/h3&gt;


	&lt;p&gt;One more indicator that Aldo is not your typical Pittsburgh coffee
shop is that they blog.  And, unlike me, &lt;em&gt;they&lt;/em&gt; keep their blog up to
date.  Their blog is a part of their web site at
&lt;a href="http://www.aldocoffee.com/"&gt;www.aldocoffee.com&lt;/a&gt;, which has menus,
Pittsburgh-related tidbits, and even barista profiles, so you can get
to know their staff.  This, too, suggests an unusual attentiveness to
things that other shops overlook.&lt;/p&gt;


	&lt;h3&gt; It all adds up to good stuff&lt;/h3&gt;


	&lt;p&gt;Good espresso, good service, good sandwiches, good
sfogliatelle, and an informative web site featuring an oft-updated
blog.  Clearly, something unusual is happening at Aldo Coffee Co.  I am
not sure how they make it happen, but I am sure about one thing: Aldo is
&lt;em&gt;good stuff&lt;/em&gt;.&lt;/p&gt;


	&lt;p&gt;&lt;strong&gt;Update 2006-03-06:&lt;/strong&gt; I originally wrote that Black Cat was &amp;#8220;darker
than a traditional Northern Italian roast.&amp;#8221; I just got some more Black
Cat, and this batch is lighter than I had remembered.  It looks to
have just brushed up against the second crack.&lt;/p&gt;</description>
      <pubDate>Mon, 30 Jan 2006 21:57:00 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:1bfd209dd586687e746dd1c6912d0505</guid>
      <author>Tom Moertel</author>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company</link>
      <category>good stuff</category>
      <category>espresso</category>
      <category>pittsburgh</category>
      <trackback:ping>http://blog.moertel.com/articles/trackback/43</trackback:ping>
    </item>
    <item>
      <title>"Good stuff: Aldo Coffee Company" by Tom Moertel</title>
      <description>&lt;p&gt;David Sultanov: I have made the change you requested.&lt;/p&gt;</description>
      <pubDate>Sat, 02 Aug 2008 00:30:30 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:f00fdfc7-d262-4752-9028-660b1e0844c0</guid>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company#comment-757</link>
    </item>
    <item>
      <title>"Good stuff: Aldo Coffee Company" by David Sultanov savtth@msn.com</title>
      <description>&lt;p&gt;On this page of your website &lt;a href="http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company"&gt;http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company&lt;/a&gt; you still have a link to the old Washington Rd site on Comment #3 with Tom Moertel, could you please change this to &amp;#8220;Uptown Mt. Lebanon Business Association&amp;#8221; and change the link to &lt;a href="http://www.uptownmtlebanon.com"&gt;http://www.uptownmtlebanon.com&lt;/a&gt;&lt;/p&gt;


	&lt;p&gt;Thanks
Right now the old site that someone stole is benefiting from this link&lt;/p&gt;</description>
      <pubDate>Sat, 02 Aug 2008 00:13:35 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:24f1ab1d-da5c-43e6-b580-4714c365d19c</guid>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company#comment-756</link>
    </item>
    <item>
      <title>"Good stuff: Aldo Coffee Company" by Jim Rose</title>
      <description>&lt;p&gt;Tom,&lt;/p&gt;


	&lt;p&gt;I lived in Mt. Lebo for two years and used to visit Aldo from when it first opened&amp;#8230; amazed that they had real Italian cannoli.  In fact I think when I met you (Pittsburgh Perl mongers) I was living there and enjoying cappucino and cannoli whenever I wanted.&lt;/p&gt;


	&lt;p&gt;Here in the Virgin Islands, no such luck.  Can&amp;#8217;t wait to be back.&lt;/p&gt;


	&lt;p&gt;Jim&lt;/p&gt;</description>
      <pubDate>Thu, 18 Oct 2007 12:42:32 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:76e5068a-832c-45e8-83c6-1ea9fd36a4fa</guid>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company#comment-599</link>
    </item>
    <item>
      <title>"Good stuff: Aldo Coffee Company" by Luke</title>
      <description>&lt;p&gt;We at Caffe Intermezzo are big fans of Aldo, but if you can&amp;#8217;t get to the South Hills, please stop in and visit one of our two shops in the city.  We are locally owned and operated and, like Aldo, feature Intelligentsia Coffee and Tea.&lt;/p&gt;


	&lt;p&gt;Please check out our blog- we really take pride in our drinks.&lt;/p&gt;</description>
      <pubDate>Wed, 18 Apr 2007 09:46:39 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:6df240c6-fccc-4e78-ae3e-fa18b30a3fef</guid>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company#comment-443</link>
    </item>
    <item>
      <title>"Good stuff: Aldo Coffee Company" by AnnaM</title>
      <description>&lt;p&gt;Tom,
I recently tried a new place on South Craig Street, I think the name is &amp;#8220;La Crêperie parisienne&amp;#8221;, and I can say that they make the best expresso in the Oakland area. Finally, a non-bitter expresso, that you can enjoy without cream, and even sugar. I would like to try the Aldo that you suggest, but this one in Craig is really not bad. Parola di Italiana!&lt;/p&gt;</description>
      <pubDate>Wed, 21 Jun 2006 15:25:03 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:</guid>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company#comment-130</link>
    </item>
    <item>
      <title>"Good stuff: Aldo Coffee Company" by Reg Braithwaite</title>
      <description>&lt;p&gt;In Toronto, Merchants of Green Coffe (&lt;a href="http://www.merchantsofgreencoffee.com/"&gt;http://www.merchantsofgreencoffee.com/&lt;/a&gt;) specialize in home roasting coffee.&lt;/p&gt;


	&lt;p&gt;Fresh roasted coffee is the key to the amazing taste you can find in outstanding coffee shops like Ideal Coffee (Kensington Market, Toronto).&lt;/p&gt;


	&lt;p&gt;The folks at &amp;#8220;Merchants&amp;#8221; actually turned me away from Espresso and back onto French Press coffee. You really can taste more of the flavour in a French Press. Amazing.&lt;/p&gt;


	&lt;p&gt;I now roast and brew my own coffee every other morning. Yummy!&lt;/p&gt;</description>
      <pubDate>Thu, 23 Mar 2006 17:13:05 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:</guid>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company#comment-123</link>
    </item>
    <item>
      <title>"Good stuff: Aldo Coffee Company" by Tom Moertel</title>
      <description>&lt;p&gt;Pat, the parking is easy.  Aldo Coffee Co. is located on &lt;a href="http://www.uptownmtlebanon.com"&gt;Washington Road&lt;/a&gt;, the main artery on which you will also find Il Pizzaiolo, Rollier&amp;#8217;s Hardware, and Mt. Lebanon&amp;#8217;s municipal building.  I can usually find on-street parking, but there are several nearby lots and two garages.  See the &lt;a href="http://www.mtlparkingauthority.com/maps.html"&gt;parking maps&lt;/a&gt; from the Mt. Lebanon Parking Authority for more.&lt;/p&gt;</description>
      <pubDate>Wed, 15 Feb 2006 00:30:47 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:</guid>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company#comment-114</link>
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      <title>"Good stuff: Aldo Coffee Company" by Pat</title>
      <description>&lt;p&gt;This post is very well-timed. I&amp;#8217;ve been looking for a coffee shop with excellent espresso AND a place to maybe hold a couple of small get-togethers for folks in Pittsburgh. How&amp;#8217;s the parking?&lt;/p&gt;</description>
      <pubDate>Tue, 14 Feb 2006 16:37:29 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:</guid>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company#comment-113</link>
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      <title>"Good stuff: Aldo Coffee Company" by peterb</title>
      <description>&lt;p&gt;I haven&amp;#8217;t been to Aldo yet, but I could certainly believe they&amp;#8217;re more consistent than La Prima.  One of the traditions of going to La Prima is subtly positioning yourself so that Elio makes your coffee instead of the new guy.&lt;/p&gt;


	&lt;p&gt;My biggest problem with Aldo is it&amp;#8217;s in the wrong part of town.&lt;/p&gt;</description>
      <pubDate>Sat, 11 Feb 2006 21:25:47 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:</guid>
      <link>http://blog.moertel.com/articles/2006/01/30/good-stuff-aldo-coffee-company#comment-112</link>
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