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    <title>Tom Moertel's Weblog: Tag cafepress</title>
    <link>http://blog.moertel.com/articles/tag/cafepress?tag=cafepress</link>
    <language>en-us</language>
    <ttl>40</ttl>
    <description>Quality rants on programming theory and stuff geeks like</description>
    <item>
      <title>Mini-review of CafePress's direct-printed t-shirts</title>
      <description>&lt;p&gt;As you may recall &lt;a href="http://blog.moertel.com/articles/2006/06/27/lectrotest-new-release-new-talk-and-the-new-lectrotest-emporium"&gt;from a previous
post&lt;/a&gt;,
I set up a &lt;a href="http://www.cafepress.com/"&gt;CafePress&lt;/a&gt; store to
&lt;a href="http://www.cafepress.com/lectrotest"&gt;sell LectroTest Robot&amp;#8211;branded stuff&lt;/a&gt; such as t-shirts, hats, mouse
pads, magnets, and so on.  CafePress does a good job of making their
products appear to be of the highest quality, but I am naturally
skeptical about such claims.&lt;/p&gt;


	&lt;p&gt;In particular, I wondered about their t-shirts.
The results of their heat-transfer printing process &amp;#8211; previously the
only option &amp;#8211; did not make me happy.  Images with transparent
areas revealed the transfer background, which over time yellowed
and made the image seem to float on a sea of urine.&lt;/p&gt;


	&lt;p&gt;So when I set up &lt;a href="http://www.cafepress.com/lectrotest"&gt;The LectroTest
Emporium&lt;/a&gt;, I specified the use of
CafePress&amp;#8217;s newer &amp;#8220;direct-printing&amp;#8221; process for t-shirts, hats, and
every other product for which it was offered.  Still, I wondered about
the quality.&lt;/p&gt;


	&lt;p&gt;So I ordered up a LectroTest Robot t-shirt and put it to the test.&lt;/p&gt;


	&lt;h3&gt; Test one: the eyeball and the scanner&lt;/h3&gt;


	&lt;p&gt;When the t-shirt arrived, my initial impression was that it
looked pretty darn good.  The Robot came out perfectly, and even the
pointy parts of the LectroTest lightning rendered without problems.
The colors were true, if a little less saturated than I would have
preferred.&lt;/p&gt;


	&lt;p&gt;Compared to silkscreen, the direct-printing process seems to produce
results that are a bit less saturated and a bit less crisp.  It&amp;#8217;s like
an airbrush artist rendered the Robot onto a billboard-sized shirt
that was carefully shrunken to normal size.&lt;/p&gt;


	&lt;p&gt;Next, I threw the t-shirt on a flatbed scanner.  The results are
below.  The first image is an overall view of the Robot logo.  The
second is a 300-dpi close-up of the lettering, where you can see the
air-brush effect.&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://community.moertel.com/~thor/pix/20060705/lectro-shirt-before-wash-small.jpg" title="LectroTest Robot on CafePress white t-shirt" alt="LectroTest Robot on CafePress white t-shirt" /&gt;&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://community.moertel.com/~thor/pix/20060705/lectro-shirt-before-wash-300dpi.jpg" title="Close-up of LectroTest Robot on CafePress white t-shirt" alt="Close-up of LectroTest Robot on CafePress white t-shirt" /&gt;&lt;/p&gt;


	&lt;h3&gt; Test two: the iron&lt;/h3&gt;


	&lt;p&gt;To check for color offsetting, I turned the shirt inside out and
ironed it on a full-steam, cotton setting.  Throughout the ironing,
the face of the front-side image was pressed into the white cotton of
the back side of the shirt.  Nevertheless, none of the ink migrated.
The pure white remained pure white.&lt;/p&gt;


	&lt;h3&gt; Test three: the washer&lt;/h3&gt;


	&lt;p&gt;For the final test, I washed the shirt on a normal warm/cold cycle
with a small load of other clothes.  I then dried the clothing on a
medium cycle.  (CafePress recommends washing in cold water and drying on
low, but nobody pampers their t-shirts like that, and so I tested under
more typical conditions.)&lt;/p&gt;


	&lt;p&gt;When I took the shirt from the dryer, I didn&amp;#8217;t see any signs of
shrinkage or fading.  To double-check, I ironed the shirt and threw it
back on the flatbed scanner.&lt;/p&gt;


	&lt;p&gt;Doing a before-and-after comparison of the
scans in &lt;a href="http://www.gimp.org/"&gt;the Gimp&lt;/a&gt;, I was able to see some
shrinkage and fading (see image below).  Top to bottom, the shirt
shrank by about 4.5 percent; left to right, the shirt actually &lt;em&gt;grew&lt;/em&gt;
by about 1.8 percent.  Minor fading was apparent, especially in the
solid black areas.  Neither the shrinkage nor the fading were
concerning, however; both are typical for t-shirts, especially on the
initial washing.  The bottom line is that the shirt&amp;#8217;s coolness
was untarnished.&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://community.moertel.com/~thor/pix/20060705/lectro-shirt-before-and-after-wash-small.jpg" title="T-shirt before and after its first wash cycle" alt="T-shirt before and after its first wash cycle" /&gt;&lt;/p&gt;


	&lt;h3&gt;Summary&lt;/h3&gt;


	&lt;p&gt;It&amp;#8217;s a good t-shirt.  It looked cool out of the box and fully captured
the metallic fierceness of the beloved LectroTest Robot.  The shirt
handled a hot-steam ironing without any ink offsetting.  It shrank and
faded a bit on its initial wash, but neither change detracted
meaningfully from the shirt.  In sum, CafePress&amp;#8217;s direct-printed
t-shirts seem like the real deal: they look good and stand up to
typical wear and washing.&lt;/p&gt;</description>
      <pubDate>Wed, 05 Jul 2006 23:48:00 -0400</pubDate>
      <guid isPermaLink="false">urn:uuid:036b99a85e6847d8401d5769858970f3</guid>
      <author>Tom Moertel</author>
      <link>http://blog.moertel.com/articles/2006/07/05/mini-review-of-cafepresss-direct-printed-t-shirts</link>
      <category>reviews</category>
      <category>perl</category>
      <category>marketing</category>
      <category>lectrotest</category>
      <category>cafepress</category>
      <category>t</category>
      <category>shirts</category>
      <category>reviews</category>
      <trackback:ping>http://blog.moertel.com/articles/trackback/75</trackback:ping>
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